Navigate the exciting early stages of your company with velocity and ease — create a product your customers and stakeholders will love.
Trusted by leaders and founders at world’s most excting companies.
Everyone was excited about your product?
There was a queue to try it out?
Investors knocked on your doors? (to give you money)
What if there was one thing you could do right now, that would give you clarity and confidence?
What sets apart the teams that reliably deliver what their customers love from those that get nowhere despite trying just as hard? Turns out it’s quite simple. Get the fundamentals right, and you too can create a reliable process that takes you closer to a product your customers love, every single day.
As an entrepreneur, your #1 mission is to create something others can't live without. To do that you’ll need to know your customers. Know them better than they know themselves.
The most successful companies form around a real purpose, deeply integrated into every part of the process. We align your true purpose with your business, and your customers.
With knowledge of your customers and your possibilities, we follow a process that reliably moves you towards a truly lovable product. Stop blindly following advice and work only on things that make a real difference to you.
Create a product or service your customers will truly love. Set up a free 30m call to discuss your vision.Let's work together
Sign up for the completely free email course, Twelve Steps to Product-Market Fit and start your journey towards product-market fit.I want the course!
I’m a product & design strategy consultant and informed optimist. I work with tech leaders to increase the positive impact technology has on the world and contribute to solving humanity's biggest problems. I started and run the Digital For Good community in Scotland.
In 2016, I released Paws for Trello, a desktop app for Trello for Mac and Windows. It quickly grew to 10k+ customers with a strong 4.6+ stars rating.
Just a year later, Atlassian acquired it and we turned it into Trello Desktop, now used by 2m+ people, widely featured by Apple and Microsft and finalist of Microsoft Build 2018.
In 2016, I joined a small team to lead design on an innovative app that stops unwanted calls, called RoboKiller.
In 2018, RoboKiller and the parent company were acquired by IAC, just as RoboKiller passed 1m+ paid customers.
We work together, as partners. Your impact and success are my top priority. I share knowledge openly and train you and your team to do without me as soon as possible.
Your clients seek order and beauty in a chaotic world. We acheive it together by always keeing things simple and true to what’s really important to you.
Everything comes together through design. How you communicate your vision, how it works, how it feels. We draw on deep experience in design, systems, psychology and business for the ultimate balance.