Your startup has the potential to change the world. Realise it.

Navigate the exciting early stages of your company with velocity and ease — create a product your customers and stakeholders will love. 

Work with me

Create a product or service your customers will truly love. Set up a free 30m call to discuss your vision.

Let's work together

Free email course

Start your journey to product-market fit with my free email course, Twelve Weeks to Product-Market Fit.

I want the course!

Trusted by leaders and founders at world’s most excting companies. 

What if...

Everyone was excited about your product? 
There was a queue to try it out? 
Investors knocked on your doors? (to give you money)

What if there was one thing you could do right now, that would give you clarity and confidence? 

As an entrepreneur, your #1 goal is to achieve product-market fit

finding product-market fit
predictable future
You don't have product market fit if:
  • you run offers and give discounts to keep growing
  • your customers don't stick around and you don't know why
  • you dread pitching and have to pitch many times to get interest
You have product market fit if:
  • you can't keep up with growth
  • your customers are your marketing strategy
  • investors reach out to you to invest
...in other words, you just know.

Finding product-market fit doesn't have to be a luck game

What sets apart the teams that reliably deliver what their customers love from those that get nowhere despite trying just as hard? Turns out it’s quite simple. Get the fundamentals right, and you too can create a reliable process that takes you closer to a product your customers love, every single day.

Three fundamentals

Get clear on who your customers really are

As an entrepreneur, your #1 mission is to create something others can't live without. To do that you’ll need to know your customers. Know them better than they know themselves.

Be simple and real in how you communicate.

The most successful companies form around a real purpose, deeply integrated into every part of the process. We align your true purpose with your business, and your customers.

Test and move towards product market fit

With knowledge of your customers and your possibilities, we follow a process that reliably moves you towards a truly lovable product. Stop blindly following advice and work only on things that make a real difference to you.

Work with me

Create a product or service your customers will truly love. Set up a free 30m call to discuss your vision.

Let's work together

Free email course

Sign up for the completely free email course, Twelve Steps to Product-Market Fit and start your journey towards product-market fit.

I want the course!

Hi, I'm Milosz Falinski

I’m a product & design strategy consultant and informed optimist. I work with tech leaders to increase the positive impact technology has on the world and contribute to solving humanity's biggest problems. I started and run the Digital For Good community in Scotland.

In 2016, I released Paws for Trello, a desktop app for Trello for Mac and Windows. It quickly grew to 10k+ customers with a strong 4.6+ stars rating.

Just a year later, Atlassian acquired it and we turned it into Trello Desktop, now used by 2m+ people, widely featured by Apple and Microsft and finalist of Microsoft Build 2018.

In 2016, I joined a small team to lead design on an innovative app that stops unwanted calls, called RoboKiller.

In 2018, RoboKiller and the parent company were acquired by IAC, just as RoboKiller passed 1m+ paid customers.

Today I work with early-stage tech companies on finding product-market fit and transforming our future through technology.

Let's work together

Co-creation & sharing

We work together, as partners. Your impact and success are my top priority. I share knowledge openly and train you and your team to do without me as soon as possible.

Authentic & simple

Your clients seek order and beauty in a chaotic world. We acheive it together by always keeing things simple and true to what’s really important to you.

Delightful by design

Everything comes together through design. How you communicate your vision, how it works, how it feels. We draw on deep experience in design, systems, psychology and business for the ultimate balance.

Dive deeper into product & impact

Read more on my blog

A call for bridge builders

Virtually every domain could experience breakthroughs, if only we connected our knowledge a little bit more. But we don't know what we don't know. We need the bridge builders to help us connect the dots.