I work with emerging tech leaders on a mission. Together, we create products and services their customers can't live without.
Trusted by leaders and founders at world’s most excting companies.
The people who tried your product absolutely loved it?
You could barely keep up with growth?
Investors knocked on your doors?(to give you money)
What if there was one goal that you could focus on to make this reality and fulfil your vision?
What sets apart the teams that reliably deliver what their customers love from those that get nowhere despite trying just as hard? Turns out it’s quite simple. Get the fundamentals right, and you too can build a product that your customers can't live without.
As an entrepreneur, your #1 mission is to create something others can't live without. To do that, you’ll need to understand your customers and get to the core of what really drives them.
The most successful companies form around a real purpose, deeply integrated into every part of the business. With clear purpose aligned, you will make the right decisions and communicate with your customers & team on a whole new level.
With knowledge of your customers and your possibilities, we build a process that reliably moves you towards a truly lovable product. Stop blindly following advice and work only on things that make a real difference to you.
I’m a product & design strategy consultant and informed optimist. I work with tech leaders to increase the positive impact technology has on the world and contribute to solving humanity's biggest problems. I started and run the Digital For Good community in Scotland.
In 2016, I released Paws for Trello, a desktop app for Trello for Mac and Windows. It quickly grew to 10k+ customers with a strong 4.6+ stars rating.
Just a year later, Atlassian acquired it and we turned it into Trello Desktop, now used by 2m+ people, widely featured by Apple and Microsoft and finalist of Microsoft Build 2018.
In 2016, I joined a small team to lead design on an innovative app that stops unwanted calls, called RoboKiller.
In 2018, RoboKiller and the parent company were acquired by IAC, just as RoboKiller passed 1m+ paid customers.
We work together, as partners. Your impact and success are my top priority. I share knowledge openly and train you and your team to do without me as soon as possible.
Your clients seek order and beauty in a chaotic world. We achieve it together by always keeping things simple and true to what’s really important to you.
Everything comes together through design. How you communicate your vision, how it works, how it feels. We draw on deep experience in design, systems, psychology and business for the ultimate balance.